Factors Affecting Entrepreneurial Intention of Generation Z During COVID-19 Pandemic: An Empirical Study from Vietnam
Título: Factors Affecting Entrepreneurial Intention of Generation Z During
COVID-19 Pandemic: An Empirical Study from Vietnam
Gen Z is a special generation that was born with technology, converging the best development conditions making them an important part of the future development of Vietnam’s economy. Gen Z is an important part of the future development of Vietnam’s economy. The purpose of this study is to identify and measure the impact of various factors affecting the business intentions of Gen Z in Vietnam during the Covid pandemic. The study did not go into the details of entrepreneurship, instead focused on explaining the impact of factors such as risk-taking, market economic trends, influencers, onfidence, and family business traditions on the business intentions of Gen Z. The study was carried out using quantitative and qualitative methods with 335 data points collected online via survey links. The methods used to test the scale such as Cronbach alpha, CFA, SEM are used to examine the correlation between factors affecting the business intention of Gen Z in Vietnam.
The results showed that the business intention of Gen Z in Vietnam is positively correlated and significantly influenced by confidence and risk-taking. Furthermore, the study reveals a difference in entrepreneurship of Gen Z Vietnam based on gender and education level.
Trong Luan NGUYEN
Tran Gia Thanh LE
Bach Mai HUYNH
Thi Kieu Trang VO
Pham Hai Au HA
Journal of Asian Finance, Economics and Business Vol 8 No 12
Print ISSN: 2288-4637 / Online ISSN 2288-4645
Aportado por: José Carlos Sánchez García