The Effect of Entrepreneurship Education and Creativity on Students’ Entrepreneurial Intention: The Perspective of Effectuation and Cognitive Flexibility Theory

Abstract

This study aims to examine the impact of entrepreneurship education and creativity on students’ entrepreneurial intention through the perspective of Effectuation Theory and Cognitive Flexibility Theory. The research used a quantitative approach to analyze structural equation modeling (SEM) and Partial Least Square (PLS). Respondents were drawn from 100 university students in Subang Regency, Indonesia, through an online questionnaire. The findings of this study showed positive and significant evidence between entrepreneurship education, creativity, and students’ entrepreneurial intention. Through the Effectuation and Cognitive Flexibility Theory principles, students could develop the entrepreneurial attitude, adaptability, and creative thinking necessary to run their own businesses. Entrepreneurship education helps them understand business opportunities, utilize existing resources, and cope with uncertainty.

References

Adam, N. A., & Alarifi, G. (2021). Innovation practices for survival of small and medium enterprises (SMEs) in the COVID-19 times: the role of external support. Journal of Innovation and Entrepreneurship, 10(1), 1–22. https://doi.org/10.1186/s13731-021-00156-6

Almeida, J., Daniel, A. D., & Figueiredo, C. (2021). The future of management education: The role of entrepreneurship education and junior enterprises. The International Journal of Management Education, 19(1), 100318. https://doi.org/10.1016/j.ijme.2019.100318

Amalia, R. T., & von Korflesch, H. F. O. (2021). Entrepreneurship education in Indonesian higher education: mapping literature from the Country’s perspective. Entrepreneurship Education, 4(3), 291–333. https://doi.org/10.1007/s41959-021-00053-9

Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and Creativity in Organizations. Journal of Management, 40(5), 1297–1333. https://doi.org/10.1177/0149206314527128

Anjum, T., Amoozegar, A., Farrukh, M., & Heidler, P. (2022). Entrepreneurial intentions among business students: the mediating role of attitude and the moderating role of university support. Education + Training, 3, 1. https://doi.org/10.1108/ET-01-2021-0020

Ausat, A. M. A. (2023). The Application of Technology in the Age of Covid-19 and Its Effects on Performance. Apollo: Journal of Tourism and Business, 1(1), 14–22. https://doi.org/10.58905/apollo.v1i1.8

Ausat, A. M. A., Al Bana, T., & Gadzali, S. S. (2023). Basic Capital of Creative Economy: The Role of Intellectual, Social, Cultural, and Institutional Capital. Apollo: Journal of Tourism and Business, 1(2), 42–54. https://doi.org/10.58905/apollo.v1i2.21

Ausat, A. M. A., & Peirisal, T. (2021). Determinants of E-commerce Adoption on Business Performance : A Study of MSMEs in Malang City , Indonesia. Journal On Optimizations Of Systems At Industries, 20(2), 104–114. https://doi.org/10.25077/josi.v20.n2.p104-114.2021

Ausat, A. M. A., Risdwiyanto, A., Muh. Arfah, & Jemadi, J. (2023). Conflict Management Strategies in Work Teams in the Creative Industry. KENDALI: Economics and Social Humanities, 1(3), 139–142. https://doi.org/https://doi.org/10.58738/kendali.v1i3.99

Cahyono, A. S., Tuhuteru, L., Julina, S., Suherlan, S., & Ausat, A. M. A. (2023). Building a Generation of Qualified Leaders: Leadership Education Strategies in Schools. Journal on Education, 5(4), 12974–12979. https://jonedu.org/index.php/joe/article/view/2289

There are more references in the original article.