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Entrepreneurial Decision-Making Through the Lens of Mathematics

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After clarifying the purposes that entrepreneurs aim to achieve, attention is now shifted to investigate the process of decision-making addressed by entrepreneurs. Particular attention is paid to the identification, selection, and exploitation of entrepreneurial opportunities. How do entrepreneurs proceed along these phases? At present, entrepreneurial studies do not offer largely agreed responses. Among several fields of knowledge that might be useful, the principles of mathematics may be of support. Someone might think about imaginary numbers—which stand for new values and could stand for new situations—but this does not help. Factually, entrepreneurs seem to be more inclined to leverage Boolean algebra classifying options as 1 or 0, yes or no.

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